Are you searching for the relation between shared hosting and Google ranking? Well, perhaps a question that can hit your mind would be ‘can a shared hosting have any adverse impact on your website’s Google ranking?’ The answer is YES, it can. As we all know that choosing a shared hosting can be less expensive than going for dedicated hosting and it can also fulfill all the requirements that you are looking for as a beginner or if the website is for any small or medium business. We, all are aware of shared hosting that it contains several websites on one physical server. Shared hosting has some limitations on particular services such as email accounts, disk space, FTP accounts, databases, bandwidth etc. Your website can crash down if it crosses the limited bandwidth. The CPU and RAM, the single mail server, the single MySQL server and one Apache server are available to several users on the shared basis. No doubt, Shared hosting is quite good up to some extent, so we will discuss the important factors that can affect your website ranking.
IP Addresses and Web Hosting Services
IP (Internet Protocol) addresses identify your computer on the internet. It is provided by your web host. With Shared hosting, you will be sharing IP addresses with many other websites. This in itself has no effect on your search engine ranking. However, if your website or domain share IP addresses with domains that Google and other search engines regard as being toxic (spammy and porn sites) there might be the possibility of your site being associated with these and consequently lose search engine ranking.
IP Address White Listing
IP Address White Listing simply means getting your IP Address listed in some services before you can access their services. At times a website on your server sends a lot of spam emails. In such a case it becomes very difficult to get your website reputed by Google. Getting your website White Listed is a very difficult task since the other party may not want to take a risk by allowing a server where too many people are using it.
Impact of Getting Listed Along with Bad Sites
There are chances that your website gets listed with bad sites such as porn sites and spammy sites. This is simply because they are all using the same Shared Server. If there are a number of malware and spam sites shared on your server then you may lose your Google ranking. Yes, it is possible that Google may not consider your website in ranking because of all other spammy websites. Though it happens rarely where thirty thousand websites are spammy and porn sites with only one or two normal sites.It can look a little bit bad and Google may think that what this single website is doing among thousands of spammy sites. It can actually create a bad image of your website before Google and lead to adverse impact on your website’s ranking.
Shared Hosting and Loading Speed
One of the prime factors that decide the ranking of your website on Google. The speed at which your website loads for a user play a prime role in determining its search engine ranking. Shared Hosting includes shared use of a server. There is a high chance that your website will become slow if your server is flooded with too many visitors requests. Your website’s speed will fall because you are sharing the resources with other high-traffic websites. It all depends on how efficiently the web host is distributing the whole server resources. Even if your index page is loading slowly, visitors might leave the website early. It increases your bounce rate which is yet another main factor considers into account in your website ranking. You must make sure that your landing pages load speedily to make the ranking better. No one likes to click on a link and then wait for long to pen the page. You not only lose potential users, but Google penalties you for slow loading, and for a high bounce rate.
Your server Uptime is a huge consideration that needs to be taken into account. To make sure that your website is up and available for use 24 hours a day and 7 days a week is a prime factor to reach the search engine rankings and beat the heights.
Google spiders try to visit your website many times a day. If your website is loading slowly or inaccessible and at the same time the Google is crawling your website, it gives negative search engine ranking to your website. If this happens repeatedly then your site gets flagged as unreliable and your rankings may be downgraded. Although no hosting provider can promise that your website will be responsive all of the time. With Shared Hosting this does happen a lot of times.
Quality of the Shared Server
The Shared Hosting services available online vary in the quality maintenance of their servers. The servers are of extreme importance, whether you share a server with many other domains or have paid for a VPS or even a dedicated server. If a server has not been properly maintained, then this could result in slow resolution of a website or blog and its graphics. While an isolated incidence may not noticeably affect your website’s ranking, repeated inefficiencies and failures could result in a drop, particularly in a very competitive market.
Another aspect of shared servers and their quality is that of malware. If a site has been identified by Google as being malware, then your website could equally be declared the same if your web host has not already taken action. This could result in even the URL being unable to be accessed due to network security applications making the site unattainable.
Does the Geographical Location of Your Hosting servers affect your Google Ranking? The short answer to this is yes, but it isn’t necessarily a top concern. Search engines Like Google appoint a country to your website according to the geographic location of the hosting server. You will rank high in the same location where your server is located. It means when you are ranking with Google, your server location is a notable factor. Even you may rank higher in other regions too. You can also help your website rank by using the geo-targeted domains. It is more important that you choose a hosting provider that is reliable. Choosing the company which has more advanced web servers will possibly help to increase your Google rank more regardless of what region you are going to target.
When there are a lot of sites shared on a server, there are increased security risks. If the hackers get access to some sites on a Shared server, all sites hosted on the same server could get affected. This will lead to increased downtime for your site. Hackers may also spread malware through your website. This will lead to your site losing its ranking with a reputation with Google. This has a serious impact on the Website’s Ranking.
Relation Between Shared Hosting and Your Google Ranking – Conclusion
Coming to the conclusion of it, Shared Hosting does not directly affect the Google Ranking of your website. Shared Hosting does have many indirect effects. In the case of Shared Server, there are some possible issues Like Blacklisting of IP or spamming. But this is the very rare case with the possibility of almost like the one in thousand. It is something that you should hardly bother about. If you are short on money and want to establish your website, go for Shared Hosting but make sure that you choose a reliable and authentic Web Host.